Dec 11, 2021
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc. from the Technion in Israel in 1975, his S.M. from MIT in 1977, and Ph.D. from MIT in 1978.
In this episode, the following topics are discussed:
NOTES
Balancing Green: When to Embrace Sustainability in a Business (and When Not To)
ABOUT PHILIP BEERE
Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands. He says sustainability stories are one of the most powerful ways companies can manage their reputations.
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