May 13, 2018
Andrew Winston is a globally recognized expert on how
companies can navigate and profit from humanity’s biggest
challenges. His views on strategy have been sought after by many of
the world’s leading companies, including Boeing, HP, J&J,
Kimberly-Clark, PepsiCo, PwC, and Unilever. Andrew’s first book,
Green to Gold, was the top-selling green business title of the last
decade and was included in Inc. Magazine’s all-time list of 30
books that every manager should own. His speeches for audiences
around the world, and his new book The Big Pivot, lay out a
practical and optimistic roadmap for how companies can thrive in a
hotter, scarcer, more open world.
During the episode, topics discussed include the
following:
- Is marketing expensive? Yes, if it is bad
marketing
- The current landscape of corporate
sustainability
- The role of business in society and the CEO
- The strategies and framework for corporate
sustainability
- Sustainability mega-trends: climate, resources, and
transparency.
- Renewables affordability has sped up clean
energy
- The trend of major corporations buying renewable
energy
- Food and agriculture trends; protecting soil and
reducing footprint
- Companies leading the sustainability movement
- Low carbon economy
- Corporate social responsibility: diversity and
inclusion
- Corporate sustainability benchmarks: GRI, GHG
protocol, SASB and TCFD
- Goals around women in management
- The push toward corporate transparency and supply
chains, or looking upstream
- Blockchain in sustainability as a tracking tool
- A resilient enterprise: thriving and
flourishing
- Pre-competitive collaboration and working with
competitors
- The role of the NGO
- Supply chains and measuring footprint: scope 3
emissions
- ROI as related to sustainability
- The sustainabilty - innovation crossover
- Health as a driver in buying decisions
- Millennials and preference toward responsible
products
- Gen Z and Millennials; weighing sustainability as an
important factor when choosing an employer
- The importance of the CEO in a company’s
sustainability efforts
- The unpredictable future and preparing for
extremes
NOTES and LINKS
Andrew
Winston
Pivot
Goals
The
Big Pivot TED Institute YouTube
The Sustainability
Consortium (TSC)
Blessed Unrest: How the Largest Social Movement in History Is
Restoring Grace, Justice, and Beauty to the World
Anti-fragile: Things That Gain from Disorder
TCFD Knowledge
Hub
SASB
ABOUT PHILIP
BEERE
Philip
is host of Corporate Sustainability; the podcast that explores
companies and people who inspire innovation, improvement, and
sustainable business practices through purpose-driven missions and
initiatives. Philip is a longtime marketer, who consults companies
on how to use stories and narrative to help build their
brands. He says sustainability stories are one of the most
powerful ways companies can manage their reputations.
Connect
with Philip at www.philipjames.co
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