Jan 6, 2021
is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University.
In this episode, the following topics are discussed:
NOTES
Book order info: Small Actions, Big Difference
Center for Sustainable Business
ABOUT PHILIP BEERE
Philip
is host of Corporate Sustainability; the podcast that explores
companies and people who inspire innovation, improvement, and
sustainable business practices through purpose-driven missions and
initiatives.
Philip is a longtime marketer, who consults companies on how to use
stories and narrative to help build their brands. He says
sustainability stories are one of the most powerful ways companies
can manage their reputations. Connect with Philip at
www.philipjames.co